A Greek philosopher, Heraclitus, said that “Change is the only constant in life”. In our day-to-day life, be it in business or personal lives, we see changes happening. Some of these changes are beyond our control and we just must adapt to them as the new normal. In business, we’ve seen the shift towards Digital Transformation (DX) which became even more evident with the current COVID-19 pandemic that has pushed many companies to adopt remote working and other changes in their work style. Therefore, as it is, change is inevitable and surely it is constant.

For both individuals and companies, change is also an opportunity to re-evaluate and re-strategize to be the best version of the current. And this best version is what is needed to create an impact around us.

On August 29, 2021, Porters celebrated the 20th anniversary. With this celebration, we saw it as an opportunity to renew our logo in the spirit of strengthening our value to our clients.

The origin of the company name ‘Porters’ comes from the ‘porter’ who supports the navigation of professional climbers when they challenge themselves to climb the highest mountain. Since its foundation, Porters Corporation aims to support people and companies that aim to become professionals in the human resource business. We renewed our logo in the spirit of strengthening the ‘porter’ value of our company and challenge ourselves even more to support professionals.

This is the story behind this new logo:

In every country around the world, the need to match talents and opportunities remain unchanged. When employment is created, people meet other people and drive the activities of the corporate world. This logo signifies that Porters together with the 「People」 involved in activities of finding employment matches, strongly 「support」 hiring companies’ businesses.

Our company’s ‘porter’ spirit has not changed since its foundation, this logo expresses strengthening that spirit and challenging ourselves even more to support professionals. It shows “Advancement”, “Challenge”, “Creativity”.