① Standardization of business process flow
② Centralized data management system
③ Business Expansion
Reeracoen group has achieved rapid growth in Asia as a Japanese recruitment company. PORTERS was implemented to solve the business process challenges that they were facing as they aimed to expand. The company has realized substantial changes in efficiency and productivity in KPI management and business process flow. We asked Mr. Soejima to tell us about his experience using PORTERS, what he thought was convenient and any requests he may have to make PORTERS even more functional.
――First, please give us an overview about your company
Our company was established on 11th October 2011 and has expanded its operations to 21 branches across 10 countries within a span of 7 years. We provide human resource solutions to hiring companies, mainly focusing on the Japanese companies. Our target candidates consist of 80% Singaporean locals and 20% Japanese residing in Singapore. Our strength is in the volume of candidate database that we have and the speed at which we conduct business with our clients in terms of handling job orders and general communication. In Singapore, Japanese projects especially are few and are highly competitive and therefore speed is of the essence. In order to achieve the sense of speed, we manage business processes flow in detail and promptly follow up and give advice to the concerned parties accordingly. In addition, since we have standardized business processes flow across all our branches, we can carry out operations smoothly with no time loss in the event of reassignment of managers.
――How did you come to the decision to implement PORTERS?
At the time of establishment, there was no format for data management, and it was difficult to track what the consultants were working on. It was also not clear how the job orders were progressing. At this point, we decided to implement PORTERS for its ability to support central data management, standardizing business process flow and to be able to use the same system in other branch offices as well.
――How are you able to ensure a good volume of candidate database?
In PORTERS, it is possible to re-use the candidate data that was registered in the past and therefore it is very convenient. We can go back to the candidates that we worked with 7 years back and introduce new positions to them.
――What results have you realized after implementing PORTERS?
Our company started from Singapore and had a vision of expanding its bases in Asian countries. Singapore branch was the first to implement PORTERS among our overseas branches. I think that PORTERS has contributed tremendously to the high speed of expanding our business to 22 branches in 10 countries in a span of 7 years. Now, all the branches in the 10 countries are using PORTERS. We can conveniently improve the business process flow in the same language across the 10 countries and share know-how. In addition, even when personnel are strategically re-assigned, the catching-up speed after the re-assignment is accelerated because we all use the same system. It is because of using the same system in the same language that we have been able to achieve sharing of best practices across other branch offices.
――How much has your business scale expanded since its establishment?
In Singapore, the number of employees has increased by about 4 times since its establishment, and sales have increased by about 4 to 5 times.
