①Enables detailed KPI management
②Realize work efficiency and productivity improvement
③Fields and content can flexibly be customized based on the business flow

As a Japanese Recruitment Agency, Reeracoen group has achieved rapid growth by entering Asia market.
In order to expand their scale, they introduced PORTERS HRBC system to solve the issues they noticed while managing their business. Significant efficiency and productivity improvements were realized by KPI management and automation of complicated tasks. “We think that we could maximize performance of PORTERS HRBC quite well”, commented Mr. Shima and Mr. Kawata. We interviewed them to inquire more about how they utilize PORTERS HRBC.

――Please tell us about your business.

Mr. Shima
In 2011, we expanded throughout Asia, starting with Singapore, and have achieved 21 bases in 10 countries in the last 6 years. We have Japanese staff stationed at all locations, and we offer human resource solutions to our clients who are mainly Japanese companies. In addition, by localizing our services, we are able to provide human resource services tailored to meet the needs of each country. Our mission is not only to strengthen the corporate organizations, but it is our hope that such companies and job seekers can contribute to the global society.

――How did you come to the decision to implement PORTERS HRBC?

Mr. Shima
In September 2012, we established Thailand-based Reeracoen Recruitment. Until then, we had problems that the resume could not be centrally managed, and it was not possible to know what process was attached to each of them. Therefore, as we expanded our overseas bases, we implemented PORTERS HRBC to introduce a highly scalable system that can be customized flexibly according to the required items.

――What outcome did you notice by the implementation of PORTERS HRBC?

Mr. Shima
The ability to perform detailed KPI management with the report function has enabled more efficient operations and improved productivity. Specifically, we can track to see that the Recruitment Advisers (RA) are able to follow customers or interview situations? Career Advisers (CA) uses the system to see what kind of process a job seeker is in, or where they are stuck, what kind of job and company tends to successfully hire personnel and uses it to determine the success yield. In addition, the utilization rate and progress status for each JD (job description) can be exported into a report form, and that is shared into Google spreadsheet daily or weekly. Leaders make decisions based on the shared data.

――How are the sales figures and the number of consultants expanding?

Mr. Kawata
Sales have grown more than 20% every year since I took up the position in 2014, and the number of consultants has increased to about three times, now we have approximately 90 members.